{"id":3078,"date":"2017-12-17T12:27:53","date_gmt":"2017-12-17T11:27:53","guid":{"rendered":"http:\/\/marolles.brussels\/2017\/12\/17\/projet-make-commercants-marolles\/"},"modified":"2018-08-25T18:55:48","modified_gmt":"2018-08-25T16:55:48","slug":"projet-make-commercants-marolles","status":"publish","type":"post","link":"https:\/\/marolles.brussels\/nl\/projet-make-commercants-marolles\/","title":{"rendered":"PROJET Make Commer\u00e7ants : Marolles."},"content":{"rendered":"<p><strong>Un projet r\u00e9serv\u00e9 aux commer\u00e7ants du quartier des Marolles\u00a0!<\/strong><\/p>\n<p>Pr\u00e9sent\u00e9 une premi\u00e8re fois en mai 2016 lors du concours Make Brussels aux votes ouverts \u00e0 tous, il a, finalement, \u00e9t\u00e9 choisi par les commer\u00e7ants du Quartier des Marolles d\u00e9but mai 2017.<img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1328 alignright\" src=\"http:\/\/marolles.brussels\/wp-content\/uploads\/2017\/12\/053-Place-Poelaert-2015-jpeg.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/marolles.brussels\/wp-content\/uploads\/2017\/12\/053-Place-Poelaert-2015-jpeg.jpg 945w, https:\/\/marolles.brussels\/wp-content\/uploads\/2017\/12\/053-Place-Poelaert-2015-jpeg-150x150.jpg 150w, https:\/\/marolles.brussels\/wp-content\/uploads\/2017\/12\/053-Place-Poelaert-2015-jpeg-300x300.jpg 300w, https:\/\/marolles.brussels\/wp-content\/uploads\/2017\/12\/053-Place-Poelaert-2015-jpeg-768x768.jpg 768w, https:\/\/marolles.brussels\/wp-content\/uploads\/2017\/12\/053-Place-Poelaert-2015-jpeg-63x63.jpg 63w, https:\/\/marolles.brussels\/wp-content\/uploads\/2017\/12\/053-Place-Poelaert-2015-jpeg-24x24.jpg 24w, https:\/\/marolles.brussels\/wp-content\/uploads\/2017\/12\/053-Place-Poelaert-2015-jpeg-36x36.jpg 36w, https:\/\/marolles.brussels\/wp-content\/uploads\/2017\/12\/053-Place-Poelaert-2015-jpeg-48x48.jpg 48w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><strong>Subventionn\u00e9 par le ministre de l\u2019\u00e9conomie de la R\u00e9gion de Bruxelles Capitale<\/strong>, Didier Gosuin, ce projet vise \u00e0 am\u00e9liorer l\u2019image commerciale du quartier en augmentant sa pr\u00e9sence sur internet\u00a0:<\/p>\n<p><strong>Objectif : pr\u00e9senter un quartier et ses commerces ouverts 7 jours sur 7, 24h sur 24\u00a0!<\/strong><\/p>\n<p>&#8211; Augmenter la <strong>dur\u00e9e d\u2019ouverture<\/strong> des magasins, au moins sur internet, y ouvrir des nouvelles vitrines.<\/p>\n<p><strong>&#8211; Former<\/strong> les commer\u00e7ants \u00e0 une meilleure utilisation d\u2019internet.<\/p>\n<p>&#8211; Mettre en commun, <strong>mixer <\/strong>les diff\u00e9rents <strong>publics et client\u00e8les<\/strong>, les informer des \u00e9v\u00e9nements, promotions, offres, produits dont ils sont, \u00e0 priori, peu ou pas au courant.<\/p>\n<p>&#8211; Mettre en valeur un <strong>quartier populaire et authentique<\/strong> o\u00f9 il se passe chaque jour quelque chose de diff\u00e9rent et o\u00f9 l\u2019on peut, presque, tout trouver dans un <strong>cadre de commerces traditionnels<\/strong>.<\/p>\n<p>&#8211; (R\u00e9)apprendre aux <strong>commer\u00e7ants \u00e0 indiquer \u00e0 leurs clients <\/strong>o\u00f9 acheter, \u00e0 <strong>proximit\u00e9<\/strong>, les articles qu\u2019ils ne <strong>vendent pas eux-m\u00eames.<\/strong><\/p>\n<p>&#8211; Cr\u00e9er une <strong>perception contemporaine du quartier<\/strong>, faciliter son acc\u00e8s, <strong>apprendre de nouvelles techniques de vente <\/strong>et de nouvelles mani\u00e8res de contenter la client\u00e8le.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1332 alignleft\" src=\"http:\/\/marolles.brussels\/wp-content\/uploads\/2017\/12\/054-Place-du-Jeu-de-Balle-2015-jpeg.jpg\" alt=\"\" width=\"347\" height=\"347\" srcset=\"https:\/\/marolles.brussels\/wp-content\/uploads\/2017\/12\/054-Place-du-Jeu-de-Balle-2015-jpeg.jpg 945w, https:\/\/marolles.brussels\/wp-content\/uploads\/2017\/12\/054-Place-du-Jeu-de-Balle-2015-jpeg-150x150.jpg 150w, https:\/\/marolles.brussels\/wp-content\/uploads\/2017\/12\/054-Place-du-Jeu-de-Balle-2015-jpeg-300x300.jpg 300w, https:\/\/marolles.brussels\/wp-content\/uploads\/2017\/12\/054-Place-du-Jeu-de-Balle-2015-jpeg-768x768.jpg 768w, https:\/\/marolles.brussels\/wp-content\/uploads\/2017\/12\/054-Place-du-Jeu-de-Balle-2015-jpeg-63x63.jpg 63w, https:\/\/marolles.brussels\/wp-content\/uploads\/2017\/12\/054-Place-du-Jeu-de-Balle-2015-jpeg-24x24.jpg 24w, https:\/\/marolles.brussels\/wp-content\/uploads\/2017\/12\/054-Place-du-Jeu-de-Balle-2015-jpeg-36x36.jpg 36w, https:\/\/marolles.brussels\/wp-content\/uploads\/2017\/12\/054-Place-du-Jeu-de-Balle-2015-jpeg-48x48.jpg 48w\" sizes=\"auto, (max-width: 347px) 100vw, 347px\" \/>En cours d\u2019\u00e9laboration depuis le 23 octobre 2017 et <strong>op\u00e9rationnel et en cours de test en d\u00e9cembre<\/strong> ce site internet, en responsive design, pr\u00e9sentera, progressivement, tous les commerces (volontaires) du quartier Bruegel Marolles.<\/p>\n<p>Avec une cinquantaine d\u2019enseignes d\u00e8s d\u00e9cembre 2017, c\u2019est, ensuite, l\u2019ensemble des commerces du quartier qui seront pr\u00e9sents sur la plate-forme fin avril 2018.<\/p>\n<p>Une fois convaincu des possibilit\u00e9s et avantages, le commer\u00e7ant ouvrira, \u00e9ventuellement, son propre site.<\/p>\n<p><strong>Chaque commer\u00e7ant sera contact\u00e9 individuellement<\/strong>, d\u2019abord par un commer\u00e7ant du groupe de travail (qui s\u2019est r\u00e9uni, au moins, une fois par semaine depuis juillet pour pr\u00e9ciser le projet, s\u00e9lectionner les candidats webmasters, suivre la mise en place) et ensuite par un commercial de l\u2019entreprise Antartica qui construit le projet.<\/p>\n<p><strong>Chaque commerce disposera d\u2019une page<\/strong> reprenant\u00a0: photo du magasin, coordonn\u00e9es et contacts, description succincte de l\u2019activit\u00e9, trois photos de produits et dix mots cl\u00e9s (dans un premier temps) repris dans la base de donn\u00e9es quartier, munie, bien entendu, d\u2019un moteur de recherche.<\/p>\n<p>Il sera repris dans les listes regroupant les vitrines par cat\u00e9gorie.<\/p>\n<p><strong>Le site reprendra\u00a0<\/strong>:<img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1333 alignright\" src=\"http:\/\/marolles.brussels\/wp-content\/uploads\/2017\/12\/062-Porte-de-Hal-2016-jpeg.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/marolles.brussels\/wp-content\/uploads\/2017\/12\/062-Porte-de-Hal-2016-jpeg.jpg 945w, https:\/\/marolles.brussels\/wp-content\/uploads\/2017\/12\/062-Porte-de-Hal-2016-jpeg-150x150.jpg 150w, https:\/\/marolles.brussels\/wp-content\/uploads\/2017\/12\/062-Porte-de-Hal-2016-jpeg-300x300.jpg 300w, https:\/\/marolles.brussels\/wp-content\/uploads\/2017\/12\/062-Porte-de-Hal-2016-jpeg-768x768.jpg 768w, https:\/\/marolles.brussels\/wp-content\/uploads\/2017\/12\/062-Porte-de-Hal-2016-jpeg-63x63.jpg 63w, https:\/\/marolles.brussels\/wp-content\/uploads\/2017\/12\/062-Porte-de-Hal-2016-jpeg-24x24.jpg 24w, https:\/\/marolles.brussels\/wp-content\/uploads\/2017\/12\/062-Porte-de-Hal-2016-jpeg-36x36.jpg 36w, https:\/\/marolles.brussels\/wp-content\/uploads\/2017\/12\/062-Porte-de-Hal-2016-jpeg-48x48.jpg 48w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Les \u00e9v\u00e9nements du quartier\u00a0:<\/p>\n<p>Culturels\u00a0: th\u00e9\u00e2tre, concerts, expositions, folklore, animations&#8230;<\/p>\n<p>Commerciaux\u00a0: soldes, promotions, journ\u00e9es th\u00e9matiques, menus sp\u00e9ciaux&#8230;<\/p>\n<p>Les lieux curieux, insolites ou historiques&#8230;<\/p>\n<p>Des articles sur les personnages embl\u00e9matiques ou anecdotiques et sur les commerces\u00a0!<\/p>\n<p>Des itin\u00e9raires de promenades d\u00e9couvertes, il insistera sur la facilit\u00e9 de parcourir le pentagone \u00e0 pied, en freeshopbus, en transport en commun&#8230;<\/p>\n<p>Les parkings, leurs acc\u00e8s, leurs tarifs, leurs horaires, le partenariat avec Interparking sera d\u00e9velopp\u00e9.<\/p>\n<p>Il renseignera, \u00e9galement, ces diff\u00e9rents th\u00e8mes pour les quartiers voisins\u00a0: Grand place \u00e0 6\u2019\u2019 \u00e0 pied de la place de la Chapelle, Porte de Hal \u00e0 12\u2019\u2019, Sainte Catherine \u00e0 15\u2019\u2019&#8230;<\/p>\n<p>Sur chaque page circuleront des <strong>\u00ab\u00a0annonces locales\u00a0\u00bb<\/strong> qui reprendront commerces, promotions, \u00e9v\u00e9nements.<\/p>\n<p>Une <strong>campagne de promotion <\/strong>de la plate-forme est organis\u00e9e en d\u00e9cembre 2017 et janvier 2018.<\/p>\n<p>Gr\u00e2ce au budget r\u00e9gional aucun frais de fonctionnement ne sera per\u00e7u en 2018\u00a0!<\/p>\n<p>Voir aussi :<\/p>\n<p><a href=\"http:\/\/marolles.brussels\/2017\/12\/12\/fetes-de-fin-dannee-illuminations-des-rues-commercantes\/?lang=nl\">La place de la Chapelle accueille le MAZE.<\/a><\/p>\n<p><a href=\"http:\/\/marolles.brussels\/2018\/08\/20\/pourquoi-pas-dilluminations-rue-blaes\/?lang=nl\">Pourquoi pas d&#8217;illumination rue Blaes ?<\/a><\/p>\n<p><a href=\"http:\/\/marolles.brussels\/2018\/03\/03\/2017-annee-de-fuite-dabris-en-refuge-pour-les-geants-de-la-rue-haute\/?lang=nl\"> 2017: Ann\u00e9e de fuite d&#8217;abris en refuge pour les g\u00e9ants de la rue Haute.<\/a><\/p>\n<p><a href=\"http:\/\/marolles.brussels\/2018\/08\/25\/soutenez-votre-association-de-commercants\/?lang=nl\">Soutenez votre association de commer\u00e7ants.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un projet r\u00e9serv\u00e9 aux commer\u00e7ants du quartier des Marolles\u00a0! Pr\u00e9sent\u00e9 une premi\u00e8re fois en mai 2016 lors du concours Make Brussels aux votes ouverts \u00e0 tous, il a, finalement, \u00e9t\u00e9 [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":4030,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[270],"tags":[333],"class_list":["post-3078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-winkel","tag-news-nl"],"acf":[],"cubewp_post_meta":[],"taxonomies":["Winkel","News"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PROJET Make Commer\u00e7ants : Marolles. - Marolles<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marolles.brussels\/nl\/projet-make-commercants-marolles\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PROJET Make Commer\u00e7ants : Marolles. - Marolles\" \/>\n<meta property=\"og:description\" content=\"Un projet r\u00e9serv\u00e9 aux commer\u00e7ants du quartier des Marolles\u00a0! 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